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Analyst Case Interview - Grade Sheet

Questions

Questions the candidate should ask

  • About Mayfair
    • How big are they (turnover, employees, etc.)
    • Do the have different offices?
    • How many properties per year?
    • Are they growing?
  • Business model
    • Do they buy/sell properties?
    • Are they paid on success only?
    • How long does it take to sell a property
    • What is the margin?
  • About Campaigns
    • Are we talking about online marketing, or something else?
    • What platforms?
    • How does it work, in detail?
    • Who decides on the budget of a campaign?
    • Have they tracked the success somehow up to now?
  • About Systems
    • What IT systems do they use?
    • How do they interact with the campaigns?
  • Operations / Processes
    • Who is involved? What are the roles called
    • Simple process
  • About their experience with KPIs and data literacy
    • Do they have a BI system in place?
    • Do they systematically track numbers and data for other business areas?

Evaluation

Area Achievements Maximum Points
Problem Did the candidate ask relevant questions before starting a design? 1
Problem Did the candidate correctly identify the problem of the CEO? 1
Data Sources Did the candidate correctly identify the data sources? 1
Data Access Did the candidate ask relevant questions about the data sources? E.g. how we can access the data. 1
KPI Did the candidate define a KPI that we want to track 1
Wireframe Did the candidate design a wireframe that will solve the problem? 1
Estimate Did the candidate come up with a reasonable estimate? 1
Estimate Was the estimate detailed, and split into efforts for different areas? 1
Consulting Skills Did the candidate help the CEO to improve his ideas, without lecturing or patronizing? 1
Consulting Skills Was the candidate honest about his knowledge and skills? 1
Total 10